Komarimasu Button

The Komarimasu Button (often translated as the “Troubled Button” or “Help Button”) is a novelty sound-and-light toy sold by Japanese 100-yen giant DAISO. It mimics the look of Japanese bus stop-request buttons and service call bells. Pressing it triggers a specific voice clip and a light effect.

This item is part of DAISO’s novelty electronic toy lineup and is usually priced at 100 yen (before tax). It is intended as a stress-relief toy, a playful interactive gadget, or a “speak-for-me” tool in awkward situations.

Key Features

The device is a yellow rounded rectangle. The upper half has a dark red translucent button labeled 「こまります」 (roughly, “That troubles me! / Please don’t do that!”). The lower half reads 「お困りの方はこのボタンを押してください」 (“If you are troubled, please press this button”). This visual joke references Japanese bus stop-request buttons and service call bells.

When pressed, the top button lights up red and a recorded female voice says: 「こまります！」.

It uses a replaceable coin battery (LR44), and the back has a suction cup so it can stick to smooth surfaces.

Why It Went Viral

The product reworks one of the most familiar objects in daily life in Japan. It cleverly swaps 「とまります」 (“The bus is stopping”) for 「こまります」 (“I’m troubled”), creating something that feels both relatable and gently humorous.

Use Cases

• Proxy Voice: Useful when you feel troubled but do not want to say it out loud yourself.
• Stress Relief: Pressing it can help release frustration when you feel pressure or annoyance.
• Parenting Aid: It can be used to remind children to stop certain mischievous behavior in a playful way.